So your site sounds like you.

Your agent is going to write your site's intro, case studies, résumé and posts. It has the technique down. What it's missing is the way you talk. Answer like you'd answer a friend, no polishing: how you tell things matters more than finding the perfect words.

About 20 minutes. You can stop and come back later: everything is saved in this browser.
Talk or type. Talking usually gets you further. The browser transcribes, and transcription mistakes are fine.
Nothing is sent. Your answers only leave this page when you copy and paste them into your agent.
Skip whatever you like. Questions marked optional can stay blank.

01Getting started

An easy one, to warm up.

A1How do you explain what you do to someone in your family who isn't in your field?

The way you'd explain it over a family dinner.

02Work stories

Tell it the way you'd tell a friend. A concrete detail beats a summary.

B1Tell me about a project you're proud of. What was wrong before, what did you do, and what changed?

B2Tell me about a time something went wrong in your work. What did you do next?

B3When someone new comes to you for a job, what do you do in the first few days? Step by step, your way.

03What you think

Strong opinions welcome. Nobody is going to publish this as is.

C1What bugs you most about your field, or about the way people work in it?

C2What's something everyone in your field keeps saying that you think is wrong or overblown?

C3Why should someone work with you and not with someone else?

Answer like you're having a conversation, not writing a résumé.

04Outside work

This helps build the personal side of your About page. Only share what you'd be happy to see on your site.

D1When you're not working, what are you up to?

D2What does a normal day look like for you, from the moment you wake up to when you go to bed?

Throw in the little habits: the coffee, the commute, the music, the time of day you get the most done.

D3What tends to surprise people who've just met you?

D4What have you been reading, listening to, watching or learning lately? Why did it grab you?optional

D5Where are you from, and how does that place show up in who you are or how you work?optional

05Writing

Now typing, no dictation: the punctuation and rhythm of your writing count too.

E1Write the message you'd send a client to let them know a deadline is going to slip.

Typing only, no dictation

E2Write a short post, 3 to 5 lines, about something you learned this month.

Typing only, no dictation

E3What words, phrases or ways of writing would you never use?

A corporate buzzword you can't stand, emoji, exclamation marks, "journey", "synergy"...

E4Name someone (a person or a brand) whose writing you admire and what you like about it. And someone you find unbearable, and why.optional

E5Paste 2 or 3 things you wrote yourself: a post, a project description, an email, a message.optional

It's the best clue to how you write. Take out client names and anything that shouldn't leave this page.

Done

Now it's over to your agent.

Copy it and paste it into your conversation with the agent, in your project folder. It'll pick up your tone of voice and the personal bits for your About page, and show you everything before saving.

See what will be copied